Tag Archive: social networking

Our Online Lives: Must We Trade Privacy for Convenience?

I must confess that I have started, and summarily discarded, a number of drafts of this guest post on privacy. It is a complicated issue, to be sure, and I find myself making argument and counter argument after argument and counter argument.
Two things continually pop up in my arguments:
1. Perception
2. Convenience
The perception is that privacy is a Constitutional right. And some will argue that is not perception; that is fact. And they have a point. The Fourth Amendment gives us the right to be secure in our ”persons, houses, papers, and effects, against unreasonable searches and seizures” unless, of course, there is probable caused and a warrant. This country prided itself on being the opposite of the English crown. People were granted the right to conduct themselves inside their own homes how they wished, and that right was only challenged if there was good reason, like murder or treason.
Whether you see privacy as a “perception” or a flat out “right” is irrelevant. The impact of technology is the same.
Technology has advanced much faster than law, and over time, Fourth Amendment protection has been extended to computers, Internet searches and the like. As a result, the concept of privacy, whether as perception or a right, remained largely in tact. Our business remained our business, and no one else’s unless the government came calling with the appropriate permissions granted by a judge.
I had thought that the biggest challenge to our concept of privacy was the Internet. The Internet spawned methods that made completing tasks more convenient. No more waiting for a credit card bill to arrive in the mail, only to be sent back with a check. No more going to the library and sifting through the Dewey Decimal System to find books for a research paper. No more phone tag to set up meetings. No need to carry change to put in a pay phone to call home and say you’ll be late.
The result of all this convenience is an accumulation of data, all kinds of data. Who we call and when, what we search for and what links we click on as a result, what we purchase and from where, when we pay our bills (if we pay our bills). In essence, our digital footprint takes ourselves, as well as others, on a journey that may not have a specific destination. The fact that a footprint exists that does not get washed away by water makes it easier to form assumptions, or predict what happens next.
The Internet has made it possible for all kinds of billboards to pop up along the journey, and even more data to better predict what happens next. Google has built its business on showing the most enticing billboards that get you to click and, if so inclined, make a purchase. Google knows, as does the business on whose link you clicked and perhaps made a purchase. Same for Amazon. It knows what you looked for recently, and makes suggestions based on your previous searches.
We initially viewed that as an invasion of privacy. Suddenly all these third parties knew more about us than we cared to admit, perhaps more than we even shared with family and close friends. But in return, Google, Amazon and others presented us with more convenience. Google offers spelling suggestions, Amazon offers books by other authors it knows you like because you have purchased those author’s books, from Amazon, before. Your credit card company and your bank know exactly when (or if) you pay your bill.
And it is the simplicity of convenience that has lulled us into accepting such invasions of privacy, perceived or otherwise. As cell phones change to smart phones, and invariably to mini computers, we use the same line of reasoning and accept the privacy implications in order to gain more convenience.
Our concept of privacy, however, was jarred with the passage of the Patriot Act in the wake of 9/11. All this data about us that had been accumulated now can be accessed seemingly at a whim. Search histories. Emails. Store purchases. Travel itineraries. Cell phone records. Our entire digital path, from Internet to smart phone and anything in between, can be exposed.
So as I have been writing this column, and pondering this whole issue of privacy, it has come to my attention that we did not pay attention to what we give up in the name of convenience, until the Patriot Act.
Since then, the topic of privacy has been hard to escape, more so in recent years with the advent of social networking sites like Facebook, Twitter, LinkedIn and others.
Now I find myself asking: if not for the Internet, would the Patriot Act be useless, thus keeping our concept of privacy in tact?

My colleague, Gwynne Monahan, captures some important insights in this thoughtful piece about the interplay between convenience and privacy in our social networking lives. Let us know what you think: are we too willing to give away a fundamental right to make our lives easier?

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I must confess that I have started, and summarily discarded, a number of drafts of this guest post on privacy. It is a complicated issue, to be sure, and I find myself making argument and counter argument after argument and counter argument.

Two things continually pop up in my arguments:

  • 1. Perception
  • 2. Convenience

The perception is that privacy is a Constitutional right. And some will argue that is not perception, that it is fact. And they have a point. The Fourth Amendment gives us the right to be secure in our ”persons, houses, papers, and effects, against unreasonable searches and seizures” unless, of course, there is probable caused or a warrant. This country prided itself on being the opposite of the English crown. People were granted the right to conduct themselves inside their own homes how they wished, and that right was only challenged if there was good reason.

Whether you see privacy as a “perception” or a flat out “right” is irrelevant. The impact of technology on privacy is the same.

Technology has advanced much faster than law, and over time, Fourth Amendment protection has only begun to be  tested as a legal deterrent to the use of online data as evidence. As a result, the concept of privacy, whether as perception or a right, remained largely intact. Our business remained our business, and no one else’s unless the government came calling with the appropriate permissions granted by a judge.

I had thought that the biggest challenge to our concept of privacy was the Internet. The Internet spawned methods that made completing tasks more convenient. No more waiting for a credit card bill to arrive in the mail, only to be sent back with a check. No more going to the library and sifting through the Dewey Decimal System to find books for a research paper. No more phone tag to set up meetings. No need to carry change to put in a pay phone to call home and say you’ll be late.

So what I once saw as the external culprit (internet) in the erosion of privacy I now believe has given way to our addiction to convenience. But the result of all this convenience is an accumulation of data, all kinds of data: who we call and when, what we search for and what links we click on as a result, what we purchase and from where, when we pay our bills. In essence, our digital footprint takes ourselves, as well as others, on a journey that may not have a specific destination. The fact that a footprint exists that does not get washed away by water makes it easier to form assumptions, or predict what happens next.

The Internet has made it possible for all kinds of billboards to pop up along the journey, and even more data to better predict what happens next. Google has built its business on showing the most enticing billboards that get you to click and, if so inclined, make a purchase. Google knows, as does the business on whose link you clicked and perhaps made a purchase. Same for Amazon. It knows what you looked for recently, and makes suggestions based on your previous searches.

We initially viewed these activities as an invasion of privacy. Suddenly all these third parties knew more about us than we cared to admit, perhaps more than we even shared with family and close friends. But in return, Google, Amazon and others presented us with even more convenience. Google offers spelling suggestions, Amazon offers books by other authors it knows you like because you have purchased those author’s books, from Amazon, before.  Targeted Google Ads are so successful because they understand you most likely more than you understand yourself.

And it is the simplicity of convenience that has lulled us into accepting such invasions of privacy, perceived or otherwise. As cell phones change to smart phones, and invariably to mini computers, we use the same line of reasoning and accept the privacy implications in order to gain more convenience.

Our concept of privacy, however, was jarred with the passage of the Patriot Act in the wake of 9/11. All this data about us that had been accumulated now can be accessed seemingly at a whim. Search histories. Emails. Store purchases. Travel itineraries. Cell phone records. Our entire digital path, from Internet to smart phone and anything in between, can be exposed.

So as I have been writing this column, and pondering this whole issue of privacy, it has occurred to me how much we chose to ignore in the name of convenience, until the Patriot Act was made law.

Since then, the topic of privacy has been hard to escape, more so in recent years with the advent of social networking sites like Facebook, Twitter, LinkedIn and others. Yet we continue to engage in social networking and other activities that compromise our privacy by making our lives so transparent.

Now I find myself asking: if not for our addiction to convenience, would our concept of privacy be kept more intact?

Gwynne Monahan is the founder of Lawyer Connection, a social media network with the goal of creating “a community of attorneys dedicated to assisting one another make our way through the economic downturn.

Lawyers: do you have time and resource management dilemmas that require creative solutions? Freelance attorneys and advanced technology are here to help. Take advantage of new and exciting ways to have both a successful law practice and a great lifestyle! Click here to contact me for a free consultation.

Social Media Resources: The Value of Cooperative Community

I was having a wonderfully insightful twitter conversation with Victoria Pychon the other day about how the hope we each had had for profound societal change in our youth had been reinvigorated by the free exchange of ideas and mutual support for innovation that exists in the world of social networking.  About the way that social networking enables you to interact across societal and geographic limitations to find empowerment in what could otherwise be a very lonely endeavor. About the freedom of expression that exists when you are unconstrained by the standards of a closed universe. Shortly after that, I turned to review my calendar for the next few weeks. It was a sea of red (red being the times blocked out for scheduled appointments). And I realized that many of those appointments were free educational webinars or teleconferences presented by thought leaders in social media. And there it was: the beauty of social networking in action. The free flow of valuable information that can empower all of us to reach our goals, to stretch and learn and grow. No longer institutionally-bound, the interaction of people and technology has created a global community that cares, educates and inspires.

And so, in the spirit of spreading the good news, I am creating a new service on my website called Social Media Presents, which will be a list of all the free educational presentations I can find (and I find lots more than I can attend). The list will include anything I find on the following topics: law and social media, social media marketing for lawyers, blogging, online privacy, business & real estate law, cloud computing and legal research outsourcing. It will be updated every Thursday for the upcoming two weeks. This service is a work in progress, and soon will include more events and better functionality, including its own subscription feed. So here’s my list for the next two weeks. Hope you can take advantage of it and catch some of social media’s best. Come join this incredible community in a new and meaningful way!


Social Media Presents: Free Upcoming Webinars

Lawyers: do you have time and resource management dilemmas that require creative solutions? Freelance attorneys and advanced technology are here to help. Take advantage of new and exciting ways to have both a successful law practice and a great lifestyle! Click here to contact me for a free consultation.

Twitter for Lawyers: A Primer on How and Why

As anyone paying attention to social media knows, there is a whirling vortex of on-going debate on the usefulness/uselessness of Twitter. I’m not real clear why the conversations can be so polarizing, but they are.  There is a wonderful 2-month-old debate among a few high-profile social media lawyers where comments range from: “I love Twitter for the amazing information that gets passed around.  There are so many thought leaders linked in to Twitter, that it really is the best place to aggregate that information” by Adrian Dayton, to “[Twitter is] worse than a toy — it’s a waste of time” by Larry Bodine. (If you’re a member of Martindale Connect, the conversation is located on the forum tab of the Social Media for Lawyers group, entitled “Online Lawyer Networks”.)

The debate centers around the concept that each of the social media/networking sites needs to provide “measurable” marketing results to be useful, otherwise it wastes your time. My belief is that the argument makes two incorrect assumptions: first, that you can apply old marketing principals to new techniques; and second, that unless you’re selling what you already have, you’re wasting your time. As an avid Twitter participant and advocate, I’ve been asked how the use of Twitter has added to the “bottom line” of my practice. My standard answer is: “Without Twitter, I wouldn’t even have a practice.”

Why? Because when I started using Twitter, I was totally bored with law, but didn’t know what else to do. Twitter is where I found the people, the resources, and the concepts to formulate ideas of new opportunities and directions I could take my practice.  And Twitter is where I go to continue to grow and expand my thinking, leading me to even more creative and exciting opportunities for the future. We’re talking about value far beyond anyone’s bottom line. (For the record, I do get work referrals from people I’ve met on Twitter.)

In Twitter Doesn’t Create Influence, it Reveals It, Tac Anderson observes that:

Some may ask how Twitter made so many people influential. It didn’t. I’d agree that it has made some people *more* influential if only because it gave people greater reach, but they had to posses some level of influence potential. (hmm, Influence Potential, a new buzz phrase?)

Twitter didn’t make anyone influential. Twitter only exposes and amplifies influence.

So if these kinds of interaction and opportunities sound exciting to you, but you don’t know where to begin, here are my recommendations:

1. Target Your Goals. In Twitter, you “follow” people. Before you decide who to follow, you need to decide what you want to accomplish. Remember that simply creating a presence on Twitter is a marketing function, so let’s put that aside. Who do you want to connect with? Your potential client base? Other lawyers in your practice areas, or areas you might be interested in pursuing? How to manage your law office?

2. Find People to Follow. If there is someone you know or have heard of that you would like to follow, simply type his/her name in the Twitter search box. When their profile comes up, just click the follow button. If not, there are several 3rd-party applications that enable you to find people to follow: Twellow and  WeFollow are among the most popular.  Now, Twitter has introduced “lists”.  Go to http://listorious.com and do a category search. Once you have found a few people you enjoy following, check out who they follow. Those are usually good leads to follow as well. By the way, this list does not have to be long. Follow 10 people at first. Take it slow. Your list will grow soon enough.

3. Listen. Watch and listen for a while. See what people are talking about. Many of the tweets will have hyperlinks to information. Read it. Does this information have value for you? Are you moving in the direction you wanted to go? You will also see that people “retweet” others’ tweets, because not everybody follows the same people, and nobody is on Twitter 24/7. Check out the people they are retweeting. Are these potential new people to follow? As you add more people to your stream, you will begin to pick up on conversation threads. Follow them.

4. Follow-backs. Everyone has a different follow-back policy. Some of the people you follow may follow you back automatically. Some may wait until you start tweeting. Some may never follow you back. It doesn’t matter. Just keep reading and growing your list. And by the way, don’t be intimidated by the number of followers others may have.  Do what works for you.

5. Jump into the conversation. When you feel comfortable, say hello. You can comment on something you read that was tweeted. You can retweet someone else’s tweet if you think it has value. Or you can contribute to the conversation with your own information. At some point, you need to start connecting to the people you have been listening to. You have to “get” known to “be” known. That’s where the real fun begins. Because the people you meet here are open and responsive, and the interaction occurs on many levels. It goes beyond an exchange of information to social/professional connections that can grow and embellish your life.

6. Take the conversation offline. Once you have established online connections with people, don’t be afraid to pick up the phone to discuss things you have in common. You’ll be amazed what can come from it!

Lawyers: do you have time and resource management dilemmas that require creative solutions? Freelance attorneys and advanced technology are here to help. Take advantage of new and exciting ways to have both a successful law practice and a great lifestyle! Click here to contact me for a free consultation.