Tag Archive: social media

Our Online Lives: Must We Trade Privacy for Convenience?

I must confess that I have started, and summarily discarded, a number of drafts of this guest post on privacy. It is a complicated issue, to be sure, and I find myself making argument and counter argument after argument and counter argument.
Two things continually pop up in my arguments:
1. Perception
2. Convenience
The perception is that privacy is a Constitutional right. And some will argue that is not perception; that is fact. And they have a point. The Fourth Amendment gives us the right to be secure in our ”persons, houses, papers, and effects, against unreasonable searches and seizures” unless, of course, there is probable caused and a warrant. This country prided itself on being the opposite of the English crown. People were granted the right to conduct themselves inside their own homes how they wished, and that right was only challenged if there was good reason, like murder or treason.
Whether you see privacy as a “perception” or a flat out “right” is irrelevant. The impact of technology is the same.
Technology has advanced much faster than law, and over time, Fourth Amendment protection has been extended to computers, Internet searches and the like. As a result, the concept of privacy, whether as perception or a right, remained largely in tact. Our business remained our business, and no one else’s unless the government came calling with the appropriate permissions granted by a judge.
I had thought that the biggest challenge to our concept of privacy was the Internet. The Internet spawned methods that made completing tasks more convenient. No more waiting for a credit card bill to arrive in the mail, only to be sent back with a check. No more going to the library and sifting through the Dewey Decimal System to find books for a research paper. No more phone tag to set up meetings. No need to carry change to put in a pay phone to call home and say you’ll be late.
The result of all this convenience is an accumulation of data, all kinds of data. Who we call and when, what we search for and what links we click on as a result, what we purchase and from where, when we pay our bills (if we pay our bills). In essence, our digital footprint takes ourselves, as well as others, on a journey that may not have a specific destination. The fact that a footprint exists that does not get washed away by water makes it easier to form assumptions, or predict what happens next.
The Internet has made it possible for all kinds of billboards to pop up along the journey, and even more data to better predict what happens next. Google has built its business on showing the most enticing billboards that get you to click and, if so inclined, make a purchase. Google knows, as does the business on whose link you clicked and perhaps made a purchase. Same for Amazon. It knows what you looked for recently, and makes suggestions based on your previous searches.
We initially viewed that as an invasion of privacy. Suddenly all these third parties knew more about us than we cared to admit, perhaps more than we even shared with family and close friends. But in return, Google, Amazon and others presented us with more convenience. Google offers spelling suggestions, Amazon offers books by other authors it knows you like because you have purchased those author’s books, from Amazon, before. Your credit card company and your bank know exactly when (or if) you pay your bill.
And it is the simplicity of convenience that has lulled us into accepting such invasions of privacy, perceived or otherwise. As cell phones change to smart phones, and invariably to mini computers, we use the same line of reasoning and accept the privacy implications in order to gain more convenience.
Our concept of privacy, however, was jarred with the passage of the Patriot Act in the wake of 9/11. All this data about us that had been accumulated now can be accessed seemingly at a whim. Search histories. Emails. Store purchases. Travel itineraries. Cell phone records. Our entire digital path, from Internet to smart phone and anything in between, can be exposed.
So as I have been writing this column, and pondering this whole issue of privacy, it has come to my attention that we did not pay attention to what we give up in the name of convenience, until the Patriot Act.
Since then, the topic of privacy has been hard to escape, more so in recent years with the advent of social networking sites like Facebook, Twitter, LinkedIn and others.
Now I find myself asking: if not for the Internet, would the Patriot Act be useless, thus keeping our concept of privacy in tact?

My colleague, Gwynne Monahan, captures some important insights in this thoughtful piece about the interplay between convenience and privacy in our social networking lives. Let us know what you think: are we too willing to give away a fundamental right to make our lives easier?

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I must confess that I have started, and summarily discarded, a number of drafts of this guest post on privacy. It is a complicated issue, to be sure, and I find myself making argument and counter argument after argument and counter argument.

Two things continually pop up in my arguments:

  • 1. Perception
  • 2. Convenience

The perception is that privacy is a Constitutional right. And some will argue that is not perception, that it is fact. And they have a point. The Fourth Amendment gives us the right to be secure in our ”persons, houses, papers, and effects, against unreasonable searches and seizures” unless, of course, there is probable caused or a warrant. This country prided itself on being the opposite of the English crown. People were granted the right to conduct themselves inside their own homes how they wished, and that right was only challenged if there was good reason.

Whether you see privacy as a “perception” or a flat out “right” is irrelevant. The impact of technology on privacy is the same.

Technology has advanced much faster than law, and over time, Fourth Amendment protection has only begun to be  tested as a legal deterrent to the use of online data as evidence. As a result, the concept of privacy, whether as perception or a right, remained largely intact. Our business remained our business, and no one else’s unless the government came calling with the appropriate permissions granted by a judge.

I had thought that the biggest challenge to our concept of privacy was the Internet. The Internet spawned methods that made completing tasks more convenient. No more waiting for a credit card bill to arrive in the mail, only to be sent back with a check. No more going to the library and sifting through the Dewey Decimal System to find books for a research paper. No more phone tag to set up meetings. No need to carry change to put in a pay phone to call home and say you’ll be late.

So what I once saw as the external culprit (internet) in the erosion of privacy I now believe has given way to our addiction to convenience. But the result of all this convenience is an accumulation of data, all kinds of data: who we call and when, what we search for and what links we click on as a result, what we purchase and from where, when we pay our bills. In essence, our digital footprint takes ourselves, as well as others, on a journey that may not have a specific destination. The fact that a footprint exists that does not get washed away by water makes it easier to form assumptions, or predict what happens next.

The Internet has made it possible for all kinds of billboards to pop up along the journey, and even more data to better predict what happens next. Google has built its business on showing the most enticing billboards that get you to click and, if so inclined, make a purchase. Google knows, as does the business on whose link you clicked and perhaps made a purchase. Same for Amazon. It knows what you looked for recently, and makes suggestions based on your previous searches.

We initially viewed these activities as an invasion of privacy. Suddenly all these third parties knew more about us than we cared to admit, perhaps more than we even shared with family and close friends. But in return, Google, Amazon and others presented us with even more convenience. Google offers spelling suggestions, Amazon offers books by other authors it knows you like because you have purchased those author’s books, from Amazon, before.  Targeted Google Ads are so successful because they understand you most likely more than you understand yourself.

And it is the simplicity of convenience that has lulled us into accepting such invasions of privacy, perceived or otherwise. As cell phones change to smart phones, and invariably to mini computers, we use the same line of reasoning and accept the privacy implications in order to gain more convenience.

Our concept of privacy, however, was jarred with the passage of the Patriot Act in the wake of 9/11. All this data about us that had been accumulated now can be accessed seemingly at a whim. Search histories. Emails. Store purchases. Travel itineraries. Cell phone records. Our entire digital path, from Internet to smart phone and anything in between, can be exposed.

So as I have been writing this column, and pondering this whole issue of privacy, it has occurred to me how much we chose to ignore in the name of convenience, until the Patriot Act was made law.

Since then, the topic of privacy has been hard to escape, more so in recent years with the advent of social networking sites like Facebook, Twitter, LinkedIn and others. Yet we continue to engage in social networking and other activities that compromise our privacy by making our lives so transparent.

Now I find myself asking: if not for our addiction to convenience, would our concept of privacy be kept more intact?

Gwynne Monahan is the founder of Lawyer Connection, a social media network with the goal of creating “a community of attorneys dedicated to assisting one another make our way through the economic downturn.

Lawyers: do you have time and resource management dilemmas that require creative solutions? Freelance attorneys and advanced technology are here to help. Take advantage of new and exciting ways to have both a successful law practice and a great lifestyle! Click here to contact me for a free consultation.

Law Firms in 2010: 5 Pillars of Change

By and large, the legal industry has not been comprised of a revolutionary crowd.  This should not come as a surprise, if you were listening in whatever law school class discussed the fact that our profession was born of the King’s desire to delude his serfs into believing their grievances would be heard by an impartial tribunal. The King appointed his lawyers to represent their claims. The fact that they always lost was somehow ameliorated by the fact that they had been heard.  Kings were replaced by rich bankers and corporations, and following legal precedent became the nature of the game.  From this scenario, the practice of law grew primarily as an institutionalized industry rather than a profession of  independent thinkers.

That being said, there have certainly been evolutionary shifts. The legitimate representation of the common man was actually a fairly modern concept (in the bigger scheme of things) advanced by civil rights activists and plaintiffs’ attorneys. Social consciousness produced pro bono work and contingency fees. When the profession began to grow substantially in numbers in the late 20th century, lawyers were finally permitted to market their services to the general public.

But by and large, prestigious law schools, top-ranking students, big law and expensive billable hours have remained the most honored traditions. And then came the great recession of the 21st century. Big law lay-offs. No job offers for summer interns. Clients demanding discounts. Web 2.0 infiltrating business and professional management. And the independent thinking on the social media train picking up ferocious speed.

So what are we left with? A profession in the midst of such fundamental change that it will never be the same, even in the opinion of the most conservative thinkers. In a recent panel discussion entitled Defining the Law Firm of the Future, the only point on which there was consensus was this: “The firm that will thrive in the future is the firm that is able to deliver better value through innovation and technology.”

VALUE.  INNOVATION.  TECHNOLOGY. How do we start? Below I’m listing what I call the 5 pillars of change that will hopefully help to organize your thoughts around where to begin.

  1. Develop and Implement Real Management Practices. The article “The Best Advice on How to Prepare for a Legal Services Revolution, (Law Society Gazette), states that the goal is to “identify a strategy that maximises [their] chances of success, whatever the future holds.” This requires deciding which part of the market you want to succeed in and, given where you are, determining what you need to do to get there. It includes all the elements of a full business-plan assessment focused on your strengths, weaknesses, your market and competition. It requires a customer-focused mind-set. Without this process, you will not be able to do the rest. Do this yourself, hire a consultant, but get it done (and read the article!).
  2. Educational Marketing. Notice I did not say “social media marketing.” Because although it is done through the use of social media, it is marketing by creating a professional online presence that reflects the desire to educate both yourself and your clients. It is accomplished by engaging, connecting and adding value. There are two components to this type of marketing:  a)Blogging: The value of blogging regularly cannot be overstated. It is where all three goals of this new strategy come together: value, innovation and technology; b)Use of Social Networks: Yes, you must be on LinkedIn, Facebook and Twitter. They each serve a different function, and work in conjunction with your blog to bolster your online presence. For lawyers, there are also several must-participate sites: JDSupra, Justia, Martindale-Hubbell Connected and Avvo are among the most prominent.
  3. Using a Virtual Practice Platform. There are many choices of how, and to what degree, to use web 2.0 services to take advantage of the time and cost saving benefits of this expanding business model. In The Virtual Law Office:Not Your Father’s Cloud, I discuss how I function virtually, but the choices are many and varied. Investigate them all to decide what you are comfortable with, and how each choice best serves you and your clients.
  4. Alternative Billing. Every thought leader in the industry agrees hourly fee structures are going, going, gone for good, and value-based pricing and other models are quickly being developed and implemented by firms large and small. You must begin to incorporate variable fee structures into your practice.
  5. Using Free Online Resources.  From research tools to trial-preparation applications, free web-based resources are available to you as cost and time-saving devices. Take advantage of them to help take the stress out of your work and budget.

The Law Practice Management Section of the American Bar Association is significantly involved in developing resources to help lawyers through what is truly one of the most revolutionary periods in our profession. While we may not have roots in a revolutionary frame of reference, this is an exciting and dynamic time to be a lawyer. If you are reading this, then you must be on the hunt to learn what the future holds. Embrace it!

Lawyers: do you have time and resource management dilemmas that require creative solutions? Freelance attorneys and advanced technology are here to help. Take advantage of new and exciting ways to have both a successful law practice and a great lifestyle! Click here to contact me for a free consultation.

Twitter for Lawyers: A Primer on How and Why

As anyone paying attention to social media knows, there is a whirling vortex of on-going debate on the usefulness/uselessness of Twitter. I’m not real clear why the conversations can be so polarizing, but they are.  There is a wonderful 2-month-old debate among a few high-profile social media lawyers where comments range from: “I love Twitter for the amazing information that gets passed around.  There are so many thought leaders linked in to Twitter, that it really is the best place to aggregate that information” by Adrian Dayton, to “[Twitter is] worse than a toy — it’s a waste of time” by Larry Bodine. (If you’re a member of Martindale Connect, the conversation is located on the forum tab of the Social Media for Lawyers group, entitled “Online Lawyer Networks”.)

The debate centers around the concept that each of the social media/networking sites needs to provide “measurable” marketing results to be useful, otherwise it wastes your time. My belief is that the argument makes two incorrect assumptions: first, that you can apply old marketing principals to new techniques; and second, that unless you’re selling what you already have, you’re wasting your time. As an avid Twitter participant and advocate, I’ve been asked how the use of Twitter has added to the “bottom line” of my practice. My standard answer is: “Without Twitter, I wouldn’t even have a practice.”

Why? Because when I started using Twitter, I was totally bored with law, but didn’t know what else to do. Twitter is where I found the people, the resources, and the concepts to formulate ideas of new opportunities and directions I could take my practice.  And Twitter is where I go to continue to grow and expand my thinking, leading me to even more creative and exciting opportunities for the future. We’re talking about value far beyond anyone’s bottom line. (For the record, I do get work referrals from people I’ve met on Twitter.)

In Twitter Doesn’t Create Influence, it Reveals It, Tac Anderson observes that:

Some may ask how Twitter made so many people influential. It didn’t. I’d agree that it has made some people *more* influential if only because it gave people greater reach, but they had to posses some level of influence potential. (hmm, Influence Potential, a new buzz phrase?)

Twitter didn’t make anyone influential. Twitter only exposes and amplifies influence.

So if these kinds of interaction and opportunities sound exciting to you, but you don’t know where to begin, here are my recommendations:

1. Target Your Goals. In Twitter, you “follow” people. Before you decide who to follow, you need to decide what you want to accomplish. Remember that simply creating a presence on Twitter is a marketing function, so let’s put that aside. Who do you want to connect with? Your potential client base? Other lawyers in your practice areas, or areas you might be interested in pursuing? How to manage your law office?

2. Find People to Follow. If there is someone you know or have heard of that you would like to follow, simply type his/her name in the Twitter search box. When their profile comes up, just click the follow button. If not, there are several 3rd-party applications that enable you to find people to follow: Twellow and  WeFollow are among the most popular.  Now, Twitter has introduced “lists”.  Go to http://listorious.com and do a category search. Once you have found a few people you enjoy following, check out who they follow. Those are usually good leads to follow as well. By the way, this list does not have to be long. Follow 10 people at first. Take it slow. Your list will grow soon enough.

3. Listen. Watch and listen for a while. See what people are talking about. Many of the tweets will have hyperlinks to information. Read it. Does this information have value for you? Are you moving in the direction you wanted to go? You will also see that people “retweet” others’ tweets, because not everybody follows the same people, and nobody is on Twitter 24/7. Check out the people they are retweeting. Are these potential new people to follow? As you add more people to your stream, you will begin to pick up on conversation threads. Follow them.

4. Follow-backs. Everyone has a different follow-back policy. Some of the people you follow may follow you back automatically. Some may wait until you start tweeting. Some may never follow you back. It doesn’t matter. Just keep reading and growing your list. And by the way, don’t be intimidated by the number of followers others may have.  Do what works for you.

5. Jump into the conversation. When you feel comfortable, say hello. You can comment on something you read that was tweeted. You can retweet someone else’s tweet if you think it has value. Or you can contribute to the conversation with your own information. At some point, you need to start connecting to the people you have been listening to. You have to “get” known to “be” known. That’s where the real fun begins. Because the people you meet here are open and responsive, and the interaction occurs on many levels. It goes beyond an exchange of information to social/professional connections that can grow and embellish your life.

6. Take the conversation offline. Once you have established online connections with people, don’t be afraid to pick up the phone to discuss things you have in common. You’ll be amazed what can come from it!

Lawyers: do you have time and resource management dilemmas that require creative solutions? Freelance attorneys and advanced technology are here to help. Take advantage of new and exciting ways to have both a successful law practice and a great lifestyle! Click here to contact me for a free consultation.