Tag Archive: lawyer

Law Firms in 2010: 5 Pillars of Change

By and large, the legal industry has not been comprised of a revolutionary crowd.  This should not come as a surprise, if you were listening in whatever law school class discussed the fact that our profession was born of the King’s desire to delude his serfs into believing their grievances would be heard by an impartial tribunal. The King appointed his lawyers to represent their claims. The fact that they always lost was somehow ameliorated by the fact that they had been heard.  Kings were replaced by rich bankers and corporations, and following legal precedent became the nature of the game.  From this scenario, the practice of law grew primarily as an institutionalized industry rather than a profession of  independent thinkers.

That being said, there have certainly been evolutionary shifts. The legitimate representation of the common man was actually a fairly modern concept (in the bigger scheme of things) advanced by civil rights activists and plaintiffs’ attorneys. Social consciousness produced pro bono work and contingency fees. When the profession began to grow substantially in numbers in the late 20th century, lawyers were finally permitted to market their services to the general public.

But by and large, prestigious law schools, top-ranking students, big law and expensive billable hours have remained the most honored traditions. And then came the great recession of the 21st century. Big law lay-offs. No job offers for summer interns. Clients demanding discounts. Web 2.0 infiltrating business and professional management. And the independent thinking on the social media train picking up ferocious speed.

So what are we left with? A profession in the midst of such fundamental change that it will never be the same, even in the opinion of the most conservative thinkers. In a recent panel discussion entitled Defining the Law Firm of the Future, the only point on which there was consensus was this: “The firm that will thrive in the future is the firm that is able to deliver better value through innovation and technology.”

VALUE.  INNOVATION.  TECHNOLOGY. How do we start? Below I’m listing what I call the 5 pillars of change that will hopefully help to organize your thoughts around where to begin.

  1. Develop and Implement Real Management Practices. The article “The Best Advice on How to Prepare for a Legal Services Revolution, (Law Society Gazette), states that the goal is to “identify a strategy that maximises [their] chances of success, whatever the future holds.” This requires deciding which part of the market you want to succeed in and, given where you are, determining what you need to do to get there. It includes all the elements of a full business-plan assessment focused on your strengths, weaknesses, your market and competition. It requires a customer-focused mind-set. Without this process, you will not be able to do the rest. Do this yourself, hire a consultant, but get it done (and read the article!).
  2. Educational Marketing. Notice I did not say “social media marketing.” Because although it is done through the use of social media, it is marketing by creating a professional online presence that reflects the desire to educate both yourself and your clients. It is accomplished by engaging, connecting and adding value. There are two components to this type of marketing:  a)Blogging: The value of blogging regularly cannot be overstated. It is where all three goals of this new strategy come together: value, innovation and technology; b)Use of Social Networks: Yes, you must be on LinkedIn, Facebook and Twitter. They each serve a different function, and work in conjunction with your blog to bolster your online presence. For lawyers, there are also several must-participate sites: JDSupra, Justia, Martindale-Hubbell Connected and Avvo are among the most prominent.
  3. Using a Virtual Practice Platform. There are many choices of how, and to what degree, to use web 2.0 services to take advantage of the time and cost saving benefits of this expanding business model. In The Virtual Law Office:Not Your Father’s Cloud, I discuss how I function virtually, but the choices are many and varied. Investigate them all to decide what you are comfortable with, and how each choice best serves you and your clients.
  4. Alternative Billing. Every thought leader in the industry agrees hourly fee structures are going, going, gone for good, and value-based pricing and other models are quickly being developed and implemented by firms large and small. You must begin to incorporate variable fee structures into your practice.
  5. Using Free Online Resources.  From research tools to trial-preparation applications, free web-based resources are available to you as cost and time-saving devices. Take advantage of them to help take the stress out of your work and budget.

The Law Practice Management Section of the American Bar Association is significantly involved in developing resources to help lawyers through what is truly one of the most revolutionary periods in our profession. While we may not have roots in a revolutionary frame of reference, this is an exciting and dynamic time to be a lawyer. If you are reading this, then you must be on the hunt to learn what the future holds. Embrace it!

Lawyers: do you have time and resource management dilemmas that require creative solutions? Freelance attorneys and advanced technology are here to help. Take advantage of new and exciting ways to have both a successful law practice and a great lifestyle! Click here to contact me for a free consultation.

Solo & Small Firm Challenges: Survey Results

It’s no secret that 2009 has been a nightmare for lawyers. The disintegration of “big law” as the mainstay of our profession, lay-offs by law firms of every size, deferred hiring practices,  salary reductions, the rise of sole practitioners and  alternative fee structures have become routine as cash-strapped clients seek other means of resolving issues and demand legal fee reductions.  Just as our lifestyles may never return to their  pre-economic meltdown status, so the practice of law as we know it will never return, as changes made in the midst of necessity will remain as industry-practice standards.

That is not necessarily a bad thing. But change is difficult and never welcome. For lawyers, it also requires the need to forge new paths to a redefined meaning of a successful career. In a recent, albeit completely unscientific, survey asking lawyers about their experiences with what I knew to be current law practice challenges,  I received 62 anonymous responses. Their responses are consistent with generally accepted beliefs of  the effects of industry changes. They also reflect the absolute need to look to the use of new tools and resources to recreate a successful law practice. Here are the results:

  • 68.8% of the responders said they were forced to reduce their staff size as a result of the economic downturn
  • As a result of the reductions, they’ve experienced the following negative consequences:
    • Working longer hours, doing the work of several jobs
    • Had to take on more administrative work
    • Reduced ability to “have a life” outside of law
    • Spending significant time on business development
    • Anxiety resulting from lack of work
  • In the last 6 months, 62.5% of the responders had to work overtime more than 10 times to complete routine legal research and writing projects; 18.8% had to do so 7-10 times; 12.5% had to do so 1-3 times
  • As a result of the need to work overtime, they’ve experienced the following negative consequences:
    • Unable to keep up with routine preventive medical, dental & exercise appointments
    • Health has been neglected
    • Bored by work
    • Tired, lost weight, trouble sleeping, starting smoking, barely eat
    • Occasional exhaustion
    • Anxiety
    • Stay home all weekend to sleep and rest, rather than going out
    • Structure life around work
    • Less leisure time
  • In the last 6 months, 43.8% of responders had to reduce fees for legal research & writing time 1-3 times; 18.8% had to do so more than 10 times; 12.5% had to do so  4-6 times; 12.5% had to do so 7-10 times
  • As a result of reducing their fees, they’ve lost between 10 – 45% of income during that time
  • In the last 6 months, 81.3% of responders were asked by their clients  to reduce their fees
  • Regarding the use of law management software, 53.3% of responders use a combination of desktop and web-based applications; 26.7% use desktop only; 20% use no software at all; 13.3% use web-based only
  • Regarding retaining the services of freelance or contract lawyers, 68.8% said they have considered doing so
  • Following are the reasons why they have not done so:
    • Inability to vet material based on work needs, time sensitivity, research skills
    • Concerned about quality of work
    • Concerned about confidentiality, privacy and client retention
    • Too controlling

Just as our society must find ways of coping with our new economic realities, so too lawyers must look forward and embrace new ways of doing business in order to adapt. Simply cutting costs or making superficial adjustments will not sustain us, and those who do not grab hold of alternatives will not survive the crisis. The ABA Journal’s Legal Rebels project is one significant sign that remaking the legal profession is not just a passing fad.

What are those alternatives? Innovative use of technology and manpower is emerging as the primary path to future success.  The use of virtual law management systems, open source research sites, freelance and contract attorneys and virtual assistants offer opportunities to maintain and grow your practice while cutting costs and maintaining your health. Visit the ABA’s Economic Recovery Resources to gain more information on making your way through the revolution.

The past is gone. The future is now. Be here.


Lawyers: do you have time and resource management dilemmas that require creative solutions? Freelance attorneys and advanced technology are here to help. Take advantage of new and exciting ways to have both a successful law practice and a great lifestyle! Click here to contact me for a free consultation.

Twitter for Lawyers: A Primer on How and Why

As anyone paying attention to social media knows, there is a whirling vortex of on-going debate on the usefulness/uselessness of Twitter. I’m not real clear why the conversations can be so polarizing, but they are.  There is a wonderful 2-month-old debate among a few high-profile social media lawyers where comments range from: “I love Twitter for the amazing information that gets passed around.  There are so many thought leaders linked in to Twitter, that it really is the best place to aggregate that information” by Adrian Dayton, to “[Twitter is] worse than a toy — it’s a waste of time” by Larry Bodine. (If you’re a member of Martindale Connect, the conversation is located on the forum tab of the Social Media for Lawyers group, entitled “Online Lawyer Networks”.)

The debate centers around the concept that each of the social media/networking sites needs to provide “measurable” marketing results to be useful, otherwise it wastes your time. My belief is that the argument makes two incorrect assumptions: first, that you can apply old marketing principals to new techniques; and second, that unless you’re selling what you already have, you’re wasting your time. As an avid Twitter participant and advocate, I’ve been asked how the use of Twitter has added to the “bottom line” of my practice. My standard answer is: “Without Twitter, I wouldn’t even have a practice.”

Why? Because when I started using Twitter, I was totally bored with law, but didn’t know what else to do. Twitter is where I found the people, the resources, and the concepts to formulate ideas of new opportunities and directions I could take my practice.  And Twitter is where I go to continue to grow and expand my thinking, leading me to even more creative and exciting opportunities for the future. We’re talking about value far beyond anyone’s bottom line. (For the record, I do get work referrals from people I’ve met on Twitter.)

In Twitter Doesn’t Create Influence, it Reveals It, Tac Anderson observes that:

Some may ask how Twitter made so many people influential. It didn’t. I’d agree that it has made some people *more* influential if only because it gave people greater reach, but they had to posses some level of influence potential. (hmm, Influence Potential, a new buzz phrase?)

Twitter didn’t make anyone influential. Twitter only exposes and amplifies influence.

So if these kinds of interaction and opportunities sound exciting to you, but you don’t know where to begin, here are my recommendations:

1. Target Your Goals. In Twitter, you “follow” people. Before you decide who to follow, you need to decide what you want to accomplish. Remember that simply creating a presence on Twitter is a marketing function, so let’s put that aside. Who do you want to connect with? Your potential client base? Other lawyers in your practice areas, or areas you might be interested in pursuing? How to manage your law office?

2. Find People to Follow. If there is someone you know or have heard of that you would like to follow, simply type his/her name in the Twitter search box. When their profile comes up, just click the follow button. If not, there are several 3rd-party applications that enable you to find people to follow: Twellow and  WeFollow are among the most popular.  Now, Twitter has introduced “lists”.  Go to http://listorious.com and do a category search. Once you have found a few people you enjoy following, check out who they follow. Those are usually good leads to follow as well. By the way, this list does not have to be long. Follow 10 people at first. Take it slow. Your list will grow soon enough.

3. Listen. Watch and listen for a while. See what people are talking about. Many of the tweets will have hyperlinks to information. Read it. Does this information have value for you? Are you moving in the direction you wanted to go? You will also see that people “retweet” others’ tweets, because not everybody follows the same people, and nobody is on Twitter 24/7. Check out the people they are retweeting. Are these potential new people to follow? As you add more people to your stream, you will begin to pick up on conversation threads. Follow them.

4. Follow-backs. Everyone has a different follow-back policy. Some of the people you follow may follow you back automatically. Some may wait until you start tweeting. Some may never follow you back. It doesn’t matter. Just keep reading and growing your list. And by the way, don’t be intimidated by the number of followers others may have.  Do what works for you.

5. Jump into the conversation. When you feel comfortable, say hello. You can comment on something you read that was tweeted. You can retweet someone else’s tweet if you think it has value. Or you can contribute to the conversation with your own information. At some point, you need to start connecting to the people you have been listening to. You have to “get” known to “be” known. That’s where the real fun begins. Because the people you meet here are open and responsive, and the interaction occurs on many levels. It goes beyond an exchange of information to social/professional connections that can grow and embellish your life.

6. Take the conversation offline. Once you have established online connections with people, don’t be afraid to pick up the phone to discuss things you have in common. You’ll be amazed what can come from it!

Lawyers: do you have time and resource management dilemmas that require creative solutions? Freelance attorneys and advanced technology are here to help. Take advantage of new and exciting ways to have both a successful law practice and a great lifestyle! Click here to contact me for a free consultation.

The Legal Dilemmas of Social Networking, Part 1

I recently attended the day-long conference entitled Social Networking: Friends or Foes? (now on MP3) hosted by the Samuelson Law, Technology & Public Policy Clinic, the Berkeley Center for Law & Technology, the Berkeley Center for Criminal Justice and the UC Berkeley School of Law. The discussion focused on the legal and ethical issues facing lawyers and investigators using social networking contents in legal matters. (For a concise summary of the conference, see Social Networking – Legal and Ethical Issues for Lawyers and Investigators). Unlike other conferences, more questions were raised than could be answered. This was no reflection on the presenters. It reflected  the fact that legal issues involving privacy and the gathering and use of social networking content as evidence are evolving much more quickly than legal answers can be found.

Four significant themes emerged from the conference:

1.  The public has little understanding  of the risk involved in giving personal information to membership networking sites (i.e.,. Facebook, MySpace, etc.) and in posting content on the site;

2.  Existing law does not adequately address the legal implications of the methods used to gather, and/or the use of, evidence from social networking sites;

3.  There are no specific ethical guidelines for lawyers to follow in participating in, or gathering evidence from, social network sites; and

4.  The evolution of third-party applications used in conjunction with social network sites is changing the landscape on a continuous basis.

I hope to address each of these themes in a series of post that may or may not be consecutive.  For the moment, let’s take a look at the first issue: what is the public’s expectation that the content of their site is protected from scrutiny by the public at large? Does the public have an understanding that information provided to the site for membership is protected?

First, it is doubtful the public gives serious consideration to the privacy of  personal information provided to sign up for the site (called transactional information). In fact, I’d bet the thought never even crosses their minds. They’re busy thinking about posting cool photos and taking fun quizzes.  The idea that the information they just punched into those little boxes is now permanently stored on giant servers, and that the company that owns those servers may be required to give out the information in response to a subpoena or warrant is just not on their radar.

What is the public’s expectation that the contents of their membership site is private to all but their friends? Probably pretty high. After all, sites provide “privacy settings” that enable you to block unwanted visitors, among other things. Users have what I call the “appearance of control” over what is disseminated to the public.

And that’s all it really is: an appearance of control. The fact is that both transactional information and content can be obtained through either legal or deceptive methods and you will never know it until someone decides they want to talk to you. In person. Legally, information can be obtained by either warrant or subpoena, depending on the nature of the matter (civil or criminal) matter and information (transactional or content). But more insidious is that  there are many deceptive practices used by both public and private investigative sectors, which include, but certainly not limited to, creation of a fake social profile and attempts to “friend” either the subject of the investigation or a witness to activities giving rise to the investigation. (Whether any evidence obtained through deceptive practices is admissable is another conversation.)

In her guest post entitled Friend or Foe: UC Berkeley Investigates the Legal Landscape of Social Networking, Aspen Baker states:

There were a lot of big questions around what defines “content.”  Is “content” what you write on your wall or post on your friends page, or is it also “transactional,” the information collected about your use of the social network: what did you search for? What pages did you visit? Most of the panelists thought everything should be deemed content and should therefore be considered, and protected, as private communications.

It was also noted that social context is incredibly important to our ideas of privacy and that privacy has a lot to do with expectations.  We may not expect what we post on a friend’s wall to be private, but we probably expect that sending a private message will.  However, according to Paul Ohm, Professor of Law at the University of Colorado Law School, email services such as Gmail are changing our expectations of privacy, as we find tailored advertisements in our internet browsers.  If we are comfortable with getting advertisements for running shoes after emailing a friend about our trail run, what legal implication does this have for future expectations of privacy?

As I mentioned, these questions were raised and discussed, but any conclusions were really a matter of opinion. There simply are no legal guidelines on these cutting-edge issues.

Mark Howitson, Deputy General Counsel to Facebook, stated that Facebook tries to educate the public in its terms of use and disclaimers regarding the risks of privacy invasion when posting content on their site.  Interestingly, Facebook takes the position that by using their site, the public assumes the risk. But  others on the panel, and many in the audience, disagreed. On some intangible level it seems unreasonable to assume the public even considers these matters, or has any expectation that law enforcement agencies might be digging around in profiles on membership sites. In her blog,  Aspen Baker calls this the “buyer beware” argument and states that: “. . .we, the users, not only need to beware of the consequences of our participation, but most importantly, we need to be consumer advocates who fight for our own protections and demand legal, and wide-ranging respect for our privacy online.”

This is clearly only the beginning of what will be a very long discussion in and out of courts of law, as it raises many fourth amendment concerns (to be discussed in Part II of this series). As participants in social networking and media, however, we need to begin expressing our views and creating a knowledge base that can not only benefit consumers, but also effect public policy and legal challenges to our privacy. Please voice your concerns here, to your friends and wherever the issue is discussed.

Lawyers: do you have time and resource management dilemmas that require creative solutions? Freelance attorneys and advanced technology are here to help. Take advantage of  new and exciting ways to have both a successful law practice and a great lifestyle! Click here to find out how!
Lawyers: do you have time and resource management dilemmas that require creative solutions? Freelance attorneys and advanced technology are here to help. Take advantage of new and exciting ways to have both a successful law practice and a great lifestyle! Click here to contact me for a free consultation.